Without the proper method of using Pay Per Click Advertising, you can spend a fortune and have nothing to show for it. Clickthroughs cost you, but you get nothing in return if your website visitors only click through and don't buy anything.
How does it work? The major search engines offer bidding for the placement of your ad based on keywords. You bid on keywords that you want to place your ads on, related to your product. If you bid the highest, your ad goes first. When someone does a sea...